Febreeze must be dangerously addictive

From the ads for Febreeze, I can only conclude that the substance is extremely addictive. The people in the ads are sniffing it compulsively, as if it were crack-cocaine. From this, I can only conclude that Proctor & Gamble think that their customers have substance abuse problems and that Febreeze is a product to statisfy that addiction.

On the whole, the ads are not annoying, but they are insulting.